Barcelona welcomes ISE’s boost to the regional economy



Barcelona celebrates ISE’s decision to move from RAI Amsterdam to Gran Via, part of the Fira De Barcelona exhibition complex, from 2021.

The news leaked at 3:30 a.m. on Thursday July 12 on the site of the Spanish newspaper La Vanguardia which estimated that the economic impact of the fair would be similar to that of the Mobile World Congress, also held at Fira De Barcelona.

The Mobile World Congress, which has a contract with the Fira de Barcelona until 2023, is expected to bring in 470 million euros per year to the city and region of Catalonia and create 13,000 temporary jobs.

Writing in La Vanguardia about getting the ISE contract, journalist Manel Perez said: Catalonia. It is a dynamic similar to that of Mobile, which generated new companies in the field of communications and which ended up being a sub-sector which created a lot of jobs in the Catalan economy.

The contract with ISE was praised by the mayor of Barcelona, ​​Ada Colau, who is also president of the Fira Barcelona exhibition center. In an interview with the program “Hoy por Hoy” on the radio station Cadena SER, Colau said that the show, which attracts 80,000 visitors and nearly 1,300 exhibitors, would allow “synergies with the economic ecosystem of the city. “as happened with Mobile World. Congress.

In another report posted on the Cadena Ser website, the Barcelona mayor said talks have been going on for months over ISE’s move to Barcelona. Colau said the move was good news and “confirms Barcelona’s leadership as a city of fairs and congresses”. She added: “This is not just any fair, but the most important in its field, which is a strategic sector for the future.

Twitter commentator @JRMenzon was quick to contrast the news with reports that the heated independence debate in Spain’s Catalonia region was hurting the economy. “How much damage is the independence movement doing to Barcelona, ​​eh? He tweeted sarcastically.

Spanish-language media had erroneously announced that ISE would move to Barcelona from 2020, but it will in fact only move in 2021, with the next two editions of the show being held at RAI Amsterdam, with which ISE maintains a good relationship. Spanish-language media also suggested that the show should move away from its traditional February date, to avoid a clash with Mobile World Congress, which did not turn out to be the case, with ISE due to have held in Barcelona from February 2-5, 2021.


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